Green Zone Dissertation Example | Topics and Well Written Essays - 3500 words

Green Zone - Dissertation Example According to the research findings it can therefore be said that as the primary target of Urbanwell is to develop a facility that will have a positive impact on the living standard of the community and harness a culture of growth and development. Another aspect of paramount importance is the sustainability of the facility that is to be developed, as this venture does not consider financial profit making as its prime motive. But the self-generation and regulation of finance will provide stability to the social enterprise. Urbanwell is a charity organisation and being cost effective in its service charges is of utmost importance as well and this aspect will completely change the business and operational model of the enterprise. Lastly and most importantly the element of risk must be minimum as we are aware of the fact that the profit margin is going to be very short and so will be a recovery time incase a loss is faced. Hence all actions must be analysed and counterproductive actions m ust be highlighted and eliminated. Concluding, what Urbanwell requires is facility that is cost effective both to the end user and establishment, sustainable on economic, environmental, cultural grounds and provide progressive and healthy growth to the community. For these reasons we as development consultants propose that Urbanwell must make its investment of about  £ 3.5 Million in developing â€Å"Green Zone†.... According to the report 25 percent of boys and 33 percent of girls aged between 2 and 19 years are overweight or obese. Then more than 60 percent of adult males will be stated as obese by 2050.Whereas more than 50 percent of overweight children will become overweight adults. But the most distressing fact is that the amount of direct health service costs from obesity will increase 7 times by 2050 and it is to be noted that at present 45 Billion Pounds is spent on curative measures of obesity and obesity related illness. The statistics mentioned above are a clear indicative and propose themselves that we should seriously take some appropriate actions to safeguard our youth and preserve our future from the damage. We suggest that in order to create a healthy environment. We must develop facilities which provide both awareness and solution to the problem. For which we have come up with an idea of â€Å"Green Zone† whose aim would be to change the diet plan and eating habits of chi ldren in an interactive and unique manner. The marketing of Green Zone will not only help in increasing the sales of the company but will also aid in creating awareness of the problems associated with bad eating habits and illness. GreenZone would be working under the slogan of â€Å"Great Health is Great wealth†. It is to be noted that the Department of Health has come to a conclusion that the 71 million times UK children snack while traveling to and from school each week. This is a clear indicative of the potential market that we are going to focus. What we at Greenzone aim at is that firstly create awareness among people in general and mothers in specific that green and healthy diet is very

International Operational And Logistics (REPORT) Assignment

International Operational And Logistics (REPORT) - Assignment Example In Dell, Suppliers are viewed as the integral part of operating business and a key variable for success. The last part of repot analyzes an improvement proposal that could possibly improve the logistics and supply chain of the company thereby enhancing its competitive advantage. The proposal focused on use of information technology in supply chain management of Dell through Oracle 10G and use of e-commerce in its supply chain management. Introduction Dell was incorporated in 1994 by Michael Dell while he was a student at University of Texas, Austin. From its very first initiatives, direct selling model was adopted. In the beginning PC’s were sold over the phone and they were customized according to customers’ specifications. Dell returned to its direct selling model after using the retail channel from 1990 to 1994. In mid 1990’s, the company grew rapidly, thus becoming number one PC seller in the US and number two worldwide in 1999. Dell’s success continue d over the following years, but it was not able to avoid the crisis in PC industry in the new millennium. Dell’s growth rate fell, resulting in the fall of its stock price. However, over the time, Dell managed to remain a highly successful company, and its growth rate continued to outperform the industry as a whole. Dell’s strategic choices and ways of realizing those choices have played an effective role in story Dell’s success. The supply chain management of the company is the key element in its successful business model. The core element of the company’s business model is its direct sales model, referred as ‘direct mode’, with the build to order strategy. Current Operations and Supply Chain Business Model This differentiated model of dell help it creates a niche in the distribution channel and eliminates the entire mid channel members to arrive at cost leadership position in the industry. The basic principle of Resource based view is that the competitive advantage for any particular organization completely depends upon the resources which are available at any company’s disposal. It is a management tool to determine the important resources available for any organization. It is very important for success of the organization that these resources are valuable and are not imitable. The direct sales model refers to the fact that the company does not use any retail channels for selling its products, but sells its products directly to its customers through its corporate website, Dell.com. The above figure shows hot the direct model of Dell was different from the indirect distribution channel of the rest of industry. In its direct sale model, the intermediary steps that add cost and time are eliminated, and the company is directly able to link with its customers. Dell directly sells to all its customers, regardless of a home-PC to world’s largest corporations. The direct relationship with individual customer cre ates a great source of competitive advantage for Dell. This creates a valuable information about the end customers, and thus Dell knows who are the end users of their product, what they have purchased from the company, what are their future preferences, a fact that allows the company to stay closer to their customers by offering add-on products and services. Company distinguishes three customer segments, namely large organizations,