Csr And Corporate Social Responsibility - 1667 Words

ABSTRACT Different scholars and professors have defined CSR or Corporate Social Responsibility in many ways. Generally, CSR includes the responsibilities that businesses hold towards the societies they carry their operations in (Cadbury, 2006). The European Commission defines CSR as â€Å"a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment.† A more specific definition of CSR explains that businesses must identify their stakeholder groups and understand their needs and values and take those values into their operational and strategic decision making process (Cadbury, 2006). For a business to apply real corporate social responsibility, they must apply economical and ethical strategies in†¦show more content†¦Google acts similarly but with more interaction with the societies surrounding them. Google in the eyes of many is still considered the closest to surrounding societies. INTRODUCTION The four previously mentioned companies, carry around a positive reputation whenever they are mentioned. They are considered the most reputable around the world, thus there is a type of a â€Å"Halo Effect† that goes around them anytime they are mentioned. Besides being very popular and famous for their donations, all four companies are extremely active and genuine in all perceptions that measure or drive CSR. In order to act responsibly in a society, a company must first understand the elements of a successful CSR practice within an organization. First step starts with getting the support and participation of high profile executives that are willing to stand up for the strategy of practicing more social responsible operations. Then creating a visionary document in order for the public and stakeholders to read and see the ambitions and goals of the organization. ARGUMENT/ BODY Google ranked 1st in terms of best â€Å"workplace†. 51% of the consumers surveyed among the 15 markets, agreed that Google is an appealing place to work at and they treat their employees well (Smith, 2013). Google’s international success is related to social responsibility strategies. Around the world, Google has been able to stand and interact with local societies as a local company rather that an international foreign